Privacy Policy

Effective Date: 2025.11.09

At Apex Rises Coaching, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our services or interact with us online, including through our website and affiliated coaching platforms.

1. Information We Collect

We collect the following types of data:

  • Identity & Contact Info: Name, email address, country, and communication preferences.

  • Health & Fitness Data: Metrics such as heart rate, GPS, activity logs, training performance, and recovery data — collected via devices and platforms like Garmin, Apple Watch, Suunto, Coros, Strava, Intervals.icu, TrainingPeaks, and Final Surge.

  • Transaction Data: Payment and billing information processed via Yoco, a South African payment gateway.

  • Technical Data: IP address, browser type, and usage activity for analytics and security.

2. How We Collect Your Data

  • Directly from you through sign-up, inquiry, or email.

  • Automatically through devices and integrations you connect with your training accounts.

  • Through third-party coaching platforms (Intervals.icu, TrainingPeaks, Final Surge).

  • From payment processing via Yoco.

3. Why We Process Your Data

We process your data for the following reasons:

  • Delivering personalized coaching and performance analysis.

  • Managing your training plans and scheduling.

  • Communicating with you about sessions, feedback, and updates.

  • Sending optional newsletters and promotions (with your consent).

  • Meeting legal, contractual, and administrative obligations.

4. Legal Bases for Processing

For users located in the EU/UK and similar regions, our legal bases include:

  • Consent — for collecting sensitive health data and sending marketing emails.

  • Contractual Necessity — to deliver coaching services.

  • Legitimate Interests — for analytics, communication, and improving our services.

You can withdraw your consent at any time by contacting us.

5. Sharing Your Data

Your personal data may be shared only as necessary with trusted third parties:

  • Training Platforms: Intervals.icu, TrainingPeaks, Final Surge

  • Payment Processor: Yoco

  • Email Tools: (e.g., Mailchimp, if used)

  • Analytics Tools: (if applicable)

All providers we work with are contractually obligated to protect your data and not use it for their own purposes.

6. Cross-Border Data Transfers

As we serve athletes globally, your data may be processed outside your home country, including in jurisdictions with different data protection laws. When required by law, we implement safeguards such as Standard Contractual Clauses (SCCs) or equivalent mechanisms to protect your information.

7. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

  • Access your data

  • Request corrections

  • Request deletion of your data

  • Object to or restrict certain processing

  • Withdraw previously given consent

  • File a complaint with a supervisory authority

To exercise your rights, please email us at info@apexrises.com.

8. Data Retention

We retain your data only for as long as needed to fulfill the purposes listed above, or as required by law. If you stop using our coaching services, we will delete or anonymize your data within 24 months, unless required to retain it longer for tax, legal, or record-keeping reasons.

9. Marketing Communications

We only send marketing emails or newsletters if you’ve opted in.
You can opt out at any time by clicking “unsubscribe” in any email or contacting us directly.

10. Data Security

We use commercially reasonable security measures, including encrypted connections, access restrictions, and secure third-party platforms to protect your information.

11. Children’s Privacy

Our services are not intended for children under 16. We do not knowingly collect data from minors without parental or guardian consent.

12. Updates to This Policy

We may update this Privacy Policy periodically. If we make material changes, we will notify you by updating this page or contacting you directly.

Contact Us
If you have questions or concerns about this policy or your data rights, contact:
info@apexrises.com